Benjamin Nicoloff
Owner & Lead Trainer, The Shot Factory

Hockey has been a part of my life from the very beginning. I played competitively through the Junior A level before moving into coaching at a highly respected goalie school, where I discovered my passion for developing young athletes both on and off the ice.

After returning to the game through coaching my own sons, I saw a major gap in player development. Too many athletes were missing the focused training, structure, and skill work needed to truly improve.

That’s why I created The Shot Factory.

Today, I work with players and goalies across Milton to help them build stronger shooting mechanics, better habits, more confidence, and a higher level of performance in a focused, supportive environment.

My goal is simple: help every athlete who walks through our doors become more skilled, more confident, and more prepared to succeed in hockey and in life.

Focused Training. Real Development